In a bid to regulate the installation of hoardings, banners, and posters in Shimla, the Municipal Corporation has announced that permission must be obtained before placing any such materials, even on private properties like homes or land. Failure to comply with this rule will lead to a fine of up to ₹10,000.
A special campaign has been launched by the Municipal Corporation to enforce these new regulations, which will run until December 25. During this period, all hoardings, posters, and banners—whether on private or public property—will be removed if they have not been approved by the Corporation. This initiative is in response to a directive from the state High Court to clear the city of illegal advertisements.
Regular Monitoring and Fines for Violations
Under the new rules, individuals or businesses wishing to put up banners or posters must seek permission from the Municipal Corporation. If permission is not granted, violators can face fines ranging from ₹500 to ₹10,000. For banners placed without approval, a fine of ₹2,000 per square foot can also be imposed.
To further streamline the process, the Municipal Corporation, in collaboration with the police, will conduct joint campaigns on the last Saturday of every month to remove unauthorized advertisements and ensure compliance. Additionally, efforts are underway to identify designated areas where people can legally place hoardings and banners by paying a fee.
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The Municipal Corporation’s decision to enforce these regulations aims to maintain the aesthetic appeal of the city and reduce visual clutter. Bhuvan Sharma, Joint Commissioner of the Municipal Corporation, emphasized that obtaining permission for such advertisements is mandatory, as outlined in the Municipal Corporation Act.
This new measure is expected to ensure better control over the advertisement placement process and prevent the indiscriminate use of public and private spaces for unapproved promotional materials.
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