Microsoft’s search engine, Bing, has exceeded 100 million daily active users only a month after the launch of its chatbot AI. Yusuf Mehdi, Microsoft’s Vice President for Modern Life, Search and Devices, acknowledged that Bing remains a small player in the search engine market but highlighted the progress it has made since Bing AI chatbot was first introduced.
Microsoft has also reported an increase in engagement, with more people conducting searches on Bing. The company credits this success to the growth of Edge usage and the introduction of the Prometheus AI model, which has led to more relevant search results. The company has seen a significant increase in the use of Bings chat AI, with one-third of its daily preview users using the feature for their queries.
Microsoft’s integration of an AI chatbot into Bing has given the search engine a competitive edge against Google. The introduction of Bings AI chatbot on mobile has been particularly successful, leading to a six-time increase in daily active users. However, Google has also announced plans to launch its own chatbot, Bard, and introduced it last month. While Bards unofficial debut was marred by misinformation, Google is working to improve its chatbots responses before it becomes available.
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