Maruti Suzuki India Limited (MSIL) Fronx SUV has created a new industry record by touching the 2 lakh sales mark in just 17.3 months*. Launched in April last year, the compact SUV achieved this incredible feat very quickly thanks to its attractive design, cabin and performance. Also, this is the second benchmark set by Fronx, which is recognized as the fastest new model to reach the 1 lakh sales milestone in January 2024. Fronx won the trust of the first 1 lakh customers in 10 months and then added 1 lakh more customers in just 7.3 months.
Commenting on this achievement, Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited said, “The remarkable success of FRONX reflects Maruti Suzuki’s understanding of the changing customer expectations and our efforts to deliver products that meet them. With a remarkable 16% YoY growth in FY25, this compact SUV has captured the attention of first-time buyers while becoming the preferred choice for those upgrading in this segment.”
He further added, “FRONX has built a strong synergy with today’s discerning SUV buyers who are looking for an exciting turbo experience, futuristic design with a tech-rich cabin and multiple powertrain options. The option of turbocharged engines with paddle shifters appeals to those looking for a more spirited and dynamic driving experience. We are confident of building on this success as we continue to innovate and deliver exceptional value to our customers.”
Living up to the slogan of ‘Thrill has a New Shape’, the Fronx has gained significant popularity amongst customers in Tier 1 and Tier 2 cities, with NCR, Delhi, Mumbai, Kochi and Bengaluru emerging as the top five markets.
Furthermore, there has been a significant rise in demand for the Fronx Turbo variant, which is being appreciated by customers looking for a thrilling driving experience.
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