Shimla, Himachal Pradesh | September 22, 2024 – Farmer Near Me, an agri-tech startup based in Shimla, is proud to announce its innovative platform designed to increase local farmers’ visibility, helping them connect with multiple potential buyers, including consumers, traders, and mandi agents (arthiyas). This platform enables farmers to showcase their produce, creating opportunities for fresh, organic goods to be easily discovered and purchased directly from nearby farms.
Farmer Near Me is incubated at IIM Bangalore’s NSRCEL under the IMPACT program, where it receives guidance and mentorship to drive its mission of empowering farmers. With the support of NSRCEL, Farmer Near Me is working to provide small-scale farmers with better visibility and greater income opportunities through a sustainable local food network.
Helping Farmers Grow and Negotiate Better
Farmers often face the challenge of limited market access and finding enough buyers to negotiate fair prices. Traditionally, when farmers visit the mandi, they have only a few buyers to deal with. However, with Farmer Near Me, farmers are now visible to a broader audience of consumers and traders in their region, as well as to mandi agents who can now see their products online and offer better price deals.
This enhanced visibility opens up new revenue streams, giving farmers the potential to negotiate better prices and even connect with buyers from other cities interested in contract farming. By increasing the number of potential buyers, farmers have more control over pricing, ultimately boosting their income.
Simple Online Platform for Farmers
Many farmers struggle with online marketing and technology, which can be complex and time-consuming. Farmer Near Me solves this issue by offering a simple, farmer-friendly e-commerce platform that takes just five minutes to set up. Farmers can quickly list their products and reach nearby buyers without needing extensive technical knowledge.
For Consumers and Buyers
Farmer Near Me provides an easy-to-use app for consumers and buyers to discover local farms, browse their produce, and make purchases directly from farmers. It also allows buyers in other cities to explore long-term partnerships with farmers through contract farming, supporting sustainable agriculture.
“We’re giving farmers a tool to increase their visibility online, helping them connect with multiple buyers, including mandi agents,” says Puneet Thakur, Founder and CEO of Farmer Near Me. “Our goal is to help farmers grow their businesses by giving them access to more buyers and better price negotiations, creating new revenue opportunities.”
Key Features of Farmer Near Me:
- Quick and Easy Setup for Farmers: Farmers can list their products in just a few minutes.
- Increased Visibility for Better Pricing: Farmers are now visible to more buyers, helping them negotiate better prices.
- New Revenue Streams: More buyers mean more opportunities for farmers to boost their income.
- Contract Farming Opportunities: Buyers from other cities can connect with farmers for long-term partnerships.
- Support for Local, Organic Produce: Consumers can easily find and buy fresh, local produce.
- Job Creation in Rural Areas: The platform creates jobs by involving rural families as delivery agents.
Testing in Shimla’s Pandagati and Kasumpti Areas
Farmer Near Me has started testing its platform in Shimla, focusing on the Pandagati and Kasumpti areas. Farmers in these regions are already using the platform to reach new local buyers, and the startup is refining the system based on their feedback to ensure it meets their needs effectively.
Looking Ahead
As Farmer Near Me expands, the goal is to onboard more farmers from Shimla and beyond. By increasing farmers’ visibility and connecting them with multiple buyers, Farmer Near Me is poised to create a stronger, more sustainable food network that benefits both farmers and consumers alike.
Farmer Near Me Android App https://play.google.com/
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