Apple Vision Pro was announced in June at the Worldwide Developers Conference (WWDC) 2023, Photo Credit: Apple
Apple introduced its first mixed-reality headset Vision Pro at the Worldwide Developers Conference (WWDC) last year. It has been over a year since the official launch and over six months since Apple shipped the product. According to Bloomberg’s Mark Gurman, Apple is currently working on more products that use the Vision Pro’s technology to compete with the Meta. The Cupertino-based company is reportedly considering introducing a Ray-Ban Meta smart glasses rival in 2027. It may also launch a pair of AirPods with cameras.
Apple is working on additional Vision-based products
In the latest edition of his Power On newsletter, Mark Gurman has said that Apple’s Vision Products Group is working on at least four new devices. Apple is considering launching new smart glasses similar to the Meta Ray-Ban (Review) in 2027. Along with the glasses, the team is reportedly looking at bringing AirPods with cameras.
The report states that Apple is attempting to save the billions of dollars spent on the Vision Pro’s visual intelligence technology. Apple aims to extend the Vision Pro’s ability to detect the user’s surrounding environment and provide useful data to more products. There have been similar rumours in the past as well.
Furthermore, Gurman said that Apple will launch a lower-end version of the Vision headset early next year, which will be priced around $2,000 (roughly Rs. 1,68,000). It is expected to run on a less powerful processor and could be made from cheaper materials. The basic Apple Vision Pro starts at $3,499 (roughly Rs. 2,90,000) and is available in 256GB, 512GB, and 1TB storage configurations.
This affordable Vision headset will not include the EyeSight feature. According to the report, the second-generation Vision Pro equipped with a faster chip will arrive in 2026. With the lower price, Apple expects unit sales of the new device to be at least double that of the Vision Pro. Apple’s Vision Pro was announced at the Worldwide Developers Conference (WWDC) in June 2023. The headset runs on the VisionOS operating system and supports both augmented reality (AR) and virtual reality (VR) technologies. It is currently available for sale in various countries including the US, China, Europe, and Japan. It runs on Apple’s M2 processor and R1 chip.
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