Himachal Government Warns SDM for Social Media Endorsements, Sparks Debate on Civil Service Conduct

In a move that has reignited conversations around social media ethics in public service, the Himachal Pradesh government has formally cautioned a young administrative officer for endorsing commercial products online.

Oshin Sharma, a 2020-batch Himachal Pradesh Administrative Service (HPAS) officer currently serving as Sub-Divisional Magistrate (SDM), Shimla (Urban), came under scrutiny after photographs and videos surfaced showing her promoting fitness supplements and jewellery brands on her personal social media accounts.

What Triggered the Government Action?

The promotional content quickly went viral, drawing criticism from citizens who questioned whether a serving civil servant should publicly endorse commercial products while holding office. Many argued that such endorsements blur the line between public duty and private gain.

Citing Rule 15(1) of the Central Civil Services (Conduct) Rules, the state government held that government servants are prohibited from engaging — directly or indirectly — in any trade or business. The endorsements were deemed to be in violation of these service conduct provisions.

Chief Secretary Sanjay Gupta confirmed that directions were issued to Shimla Deputy Commissioner Anupam Kashyap to formally caution the officer. She has also been instructed to refrain from similar activities in the future.

Swift Response Amid Public Backlash

Following the backlash, Sharma removed the promotional posts and later deactivated her social media accounts. Known for her active digital presence, she often shared motivational and informational content and had built a significant following online.

The incident has sparked a broader debate:
Can civil servants maintain influencer-style social media profiles while adhering to strict service conduct rules? Where should the line be drawn between personal branding and professional responsibility?

Not the First Controversy

This is not the first time Sharma has faced public attention over her online identity. Recently, an FIR was registered against unidentified individuals for allegedly creating fake social media accounts in her name.

In 2024, while posted as Tehsildar at Sandhol, she was directed to report to the Department of Personnel after the then Deputy Commissioner of Mandi expressed dissatisfaction with her performance.

The Bigger Picture

In today’s digital age, many young officers use social media to connect with citizens, share information, and build transparency. However, this case highlights the tightrope walk between public accountability and personal visibility.

As governance increasingly intersects with online platforms, governments across India may need clearer guidelines to address the evolving role of civil servants in the influencer era.

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