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Ferrari Targets 20% Electric Vehicles by 2030 with Launch of Its First EV, the ‘Elettrica’
Ferrari (RACE.MI) said on Thursday it will continue to center its lineup around petrol and hybrid models over the next several years, with fully electric vehicles (EVs) expected to make up just 20% of its range by 2030.
The company unveiled the technical blueprint for its first-ever EV, the Ferrari Elettrica, marking a major milestone in its storied history. However, it also emphasized a measured approach to electrification, based on a “client-centric philosophy, the current environment, and its expected evolution.”
Under its updated strategy, Ferrari now aims for a 2030 lineup composed of 40% internal combustion engine (ICE) models, 40% hybrids, and 20% EVs — a shift from its 2022 plan, which targeted 40% EVs, 40% hybrids, and 20% ICE vehicles.
At its Maranello headquarters in northern Italy, Ferrari presented a new long-term business roadmap, stating it would launch an average of four new models each year between 2026 and 2030 to maintain the steady pace that has fueled customer excitement and brand exclusivity.
“Each model will be designed with a distinctive character tailored to different customer profiles,” the company said.
Complementing its traditional petrol and new hybrid offerings, the Elettrica will enter the market next year. Ferrari said all key EV components — including high-voltage battery packs, e-axles, and inverters — are being developed and produced in-house at its new ‘e-building’ facility in Maranello.
Sources told Reuters earlier this year that Ferrari does not plan to launch a second EV before 2028, citing relatively subdued demand for high-performance electric luxury cars.
Ferrari’s active customer base has grown nearly 20% since 2022 to reach around 90,000 clients. To further strengthen engagement, the company plans to open new ‘Tailor Made’ centers in Tokyo and Los Angeles in 2027, allowing clients to personalize their cars more extensively.
Reaffirming its commitment to technological neutrality — supporting all propulsion technologies on the path to net-zero emissions — Ferrari said it will continue investing in ICE, hybrid, and electric powertrains.
“We will continue to evolve and innovate our V6, V8, and V12 combustion engines in compliance with new global regulations, focusing on increasing specific power output and ensuring compatibility with alternative fuels,” the company said.
Ferrari also announced ambitious decarbonization goals, aiming to cut Scope 1 and 2 greenhouse gas emissions by at least 90% by 2030 compared to 2021 levels, and Scope 3 emissions by 25% by 2030 versus 2024. To achieve these targets, it will rely on recycled aluminum, renewable energy, and supplier collaboration.
The company confirmed plans to expand its lifestyle strategy, with flagship stores set to open in London and New York by 2026, offering a wider range of luxury products and experiences for both owners and brand enthusiasts.
Ferrari said it will release its multi-year financial targets later on Thursday.
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