Swiggy launches new ‘Seal’ badge to enhance food hygiene and quality standards

New Delhi: Online food delivery firm Swiggy on Wednesday launched the ‘Swiggy Seal’ initiative to enhance hygiene and food quality standards among restaurant partners on its platform.

The initiative, which is currently running in Pune, will gradually go on to cover over 650 cities across India during November.

“Since the launch of the programme two weeks ago, restaurant partners have shown great interest, with hundreds of requests for hygiene audits already received. If any concerns arise about a restaurant holding the seal, Swiggy will thoroughly review the feedback and may revoke the badge if the restaurant fails to maintain established standards,” Swiggy said.

Under this initiative, the ‘Swiggy Seal’ badge will be displayed on restaurant menu pages to highlight those with a proven track record of serving hygienic, high-quality food in quality packaging.

Swiggy said, “Leveraging information gathered from over 7 million verified customer reviews over the last six months, the Swiggy Seal programme aims to improve restaurants’ hygiene practices. It provides restaurant partners with comprehensive information and actionable support to serve hygienic, well-cooked food in high-quality packaging.” Through this initiative, Swiggy will share detailed, verified customer review-based feedback with restaurant partners, focusing on key areas such as contamination prevention, optimal cooking, and packaging quality. The information will enable restaurants to identify areas of improvement and implement effective hygiene practices. The food delivery platform has also partnered with FSSAI-accredited agencies, including Eurofins and Equinox, to provide restaurants access to professional hygiene audits at special rates.