Elon Musk is selling Tesla beers for more than $30 .
Elon Musk has started selling Tesla-branded beers that are brewed in Germany, cost more than $30 each, and are designed to look a little bit like its unreleased electric pickup truck – Cybertruck.
The “GigaBier” was first revealed in October 2021 to celebrate the opening of Tesla’s Berlin Gigafactory.
Its new German factory is key to Tesla’s ambitions in Europe, and will deliver its first 30 vehicles in March 2022, after a 265-day delay caused by permit delays and environmental activists.
But that hasn’t stopped Musk from capitalizing on the car manufacturer’s loyal fanbase. The beers come in packs of three, in glossy black bottles with sharp edges that Tesla says are supposed to “emulate the form of Cybertruck.”
It added that it’s “honoring the 500-year tradition of German Reinheitsgebot beermaking” and is brewed using “our exclusive strain of Cyberhops.”
The beverage is only available in Europe and costs 89 euros or £79 – equivalent to roughly $98. With the bottles being 330ml or 11oz, they’re slightly less than the standard can size in the US.
For that price, a Brit could instead buy 70 cans of Peroni or 59 cans of Camden Hells, which are also Pilsner-style lagers of similar alcohol content.
The “GigaBier” marks Tesla’s second foray into the booze market, having previously launched Tesla Tequila in 2020. That came in a lightning-shaped bottle and retailed for $250, and was so popular that there was a second release.
It was produced by a California-based company that was simultaneously charging $45 for its similar product, albeit aged for four fewer months, Insider previously reported.
Although Musk has said he doesn’t “like the taste or effects of most alcohol,” he has also praised whiskey and red wine — which he was pictured drinking at the World Cup final in Qatar last December.
Continuing the achievement of the journey of effectiveness and credibility of more than 10 years in the career of journalism, as a woman journalist, I am Serving as the founder, promoter and editor of DiaryTimes with the trust and support of all. My credible coverage may not have given a big shape to the numbers, but my journey presents articles that make you aware of the exact and meaningful situations of Himachal’s politics, ground issues related to the public, business, tourism and the difficult geographical conditions of the state and financial awareness. DiaryTimes, full of the experience of my precise editorial expertise, is awakening the flame of credible journalism among all of you, so that the eternal flame of meaningful change can be lit in the life of the people of the state and the atrocities being committed against the people can be brought to the fore, I am motivated for that. If even a small change comes with the power of my journalism and the whole world becomes a witness to that issues, then I will consider myself fortunate.
